About
We are Court15.agency. Built by Players. Scaled by Experts.
To market tennis effectively, you have to understand the grit of the academy and the nuances of the swing.
Court15.agency brings together 20 years of digital innovation and 30 years of elite tennis coaching experience.
We provide tennis brands with a competitive edge that only true insiders can deliver.
Web, Design, Marketing, PR, Video Production and sometimes, aces, but not necessarily in that order.
At Court15.agency, we don’t just manage tennis brands; we build legacies. In the court of public opinion, your image is your most valuable asset. We provide the strategic and creative planning necessary to ensure your brand doesn’t just watch from the sideline.
Our Integrated Ecosystem
We believe that a tennis brand is only as strong as its weakest touchpoint. That’s why we’ve unified four powerhouse disciplines under one roof, specially for the world of tennis:
Web Design & UX: Your digital storefront should be your best salesperson. We build high-performance, aesthetically stunning websites that convert casual visitors into loyal advocates.
Creative Strategy: The thread that ties it all together. Every campaign we launch is backed by data and driven by a relentless pursuit of “The Big Idea.”
Public Relations (PR): We shape the narrative before someone else does. From crisis management to high-tier media placements, we position you as the definitive authority in your space.
Video Production: In a world of short attention spans, we create cinematic experiences. Our team handles everything from conceptual storyboarding to post-production, delivering visuals that demand engagement.
Our Team
Steve Butcher
Co-founder & Business Director
Steve is one of the UK’s most highly qualified tennis coaches, holding the prestigious LTA Level 5 Master Performance Coach award. With over 35 years’ experience developing players from club level to world class, he understands that success — on court or in business — comes from clarity, strategy, and consistent execution.
Alongside his elite coaching career, Steve holds an MBA and has built and scaled highly successful racquet sports businesses, including a leading UK community tennis programme, a major indoor racquets centre, and a high-performance academy.
This unique combination of performance coaching and commercial leadership naturally extends into marketing — applying the same principles of positioning, differentiation, competitive strategy, and measurable results to help organisations grow, stand out, and win in their markets.
Alberto Melgar
Co-founder & Marketing Manager
Alberto is our Marketing Manager and also a Tennis Parent. Over 20 years of experience creating and managing online projects for global brands.
Matt Williams
Brand positioning & strategy expert
Matt discovered tennis as an adult, learning to play alongside his children (who now beat him most matches). He has over twenty years experience in marketing across the leisure, hospitality and food sectors. He specialises in developing powerful new brands, re-energising existing brands, and defining clear consumer-focused business growth strategies.
Paola Lozano
CRM & Lifecycle Manager
CRM and lifecycle manager with over 10 years of experience working on strategy to hands-on implementation for fitness & sports brands.
Raheem Mirza
Tennis Content & Social Media Expert
Raheem is a former university tennis player, with experience as a hitter for ATP-ranked players. Proven track-record scaling startups through brand, marketing and social media.
Thoryx Nort
Video Production Expert
Thoryx Nort is a professionally trained filmmaker, graphic designer, and animator with over 15 years of experience working as a Digital Media Creative on various productions that require digital media and asset creation in the UK.
Ellie-Rose Griffiths
PR, Media & Brand Activation Manager
Ellie is a former UK Junior Tennis No.1 sharing her lived experience as a tennis player. PR, Media and Brand activation expert.
Nina Chana
Growth Strategist
Nina is a marketing graduate with experience across content, social media and digital strategy. She focuses on growth strategy, helping to translate ideas into structured approaches that build brand presence and drive opportunity within the tennis and sports industry.