Affiliate Marketing & Partnerships for tennis & padel brands
Performance based campaigns that will deliver incremental revenue for your tennis or padel business with an ROI that you have never seen before.
Affiliate Marketing, done properly.
Affiliate is the only channel where you pay after the sale. Done well, it’s the lowest-risk growth line on your P&L.
Done badly, it’s a rebate scheme for customers who were going to buy from you anyway.We plan, launch and run affiliate programmes built specifically for tennis and padel brands, with commercial structures that protect your margin and a publisher mix that brings genuinely new customers.
We manage global programmes for equipment brands and we’ve built partnerships from scratch for global campaigns.
/ Program Design & Launch
We plan, launch and grow robust affiliate programmes from the ground up, selecting the right tracking platforms and defining competitive commission structures. Our goal is to create an attractive proposition for affiliates that protects your margins while incentivising high-volume sales growth. That includes tiered commissions, new-customer bonuses and category-level rates so you’re not paying premium rates on your lowest-margin lines.
/ Recruitment & Management
A programme is only as good as its publishers. We identify and recruit top-tier partners in your niche, from influencers to niche bloggers and brands. By managing these relationships we ensure your brand is represented accurately and your affiliate network stays active, delivering incremental revenue. We already know the racket sports publishers, review sites, coaches and content creators worth having, and most of them already know us.
/ Compliance & Fraud Prevention
Protecting your brand and your budget. Our team implements strict vetting processes and monitoring tools to prevent fraudulent activity and ensure all partners adhere to your brand guidelines. You get clean, high-quality traffic that converts into genuine, long-term customers, and you stop paying commission to toolbar and coupon partners who add nothing.
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What incremental revenue actually means
We measure new customers, not total sales
Any programme can look good if you count sales that would have happened anyway. We separate new-customer revenue from existing-customer revenue and report on both, so you know what you’re really buying.
Commission structures that protect margin
Different rates for different categories, higher rates for new customers, lower or zero for last-click coupon activity. Your margin structure should be visible in your commission structure.
Direct partnerships, not just networks
Alongside network affiliates, we build direct commercial partnerships with clubs, academies, coaches, tournaments and complementary brands. These are harder to set up and considerably harder for competitors to copy.
Full programme management
Platform selection and setup, terms, creative, feeds, publisher onboarding, monthly optimisation, payment validation and reporting. You get the revenue line without the admin.
Revenue you only pay for after the sale. Send us your current programme numbers, or tell us you don’t have one yet. We’ll tell you what’s realistically available.
Frequently asked questions...
How is affiliate marketing priced?
Usually a monthly management fee, a performance element, or a blend of the two. Because affiliate pays out on results, it’s often the easiest channel to justify commercially. We’ll propose a structure that fits your margins.
Which affiliate networks do you work with?
We’re platform-agnostic and work across the major networks and SaaS tracking platforms. Platform choice depends on your markets, your ecommerce stack and the publishers you need to reach, not on who pays us.
We already have a programme. Can you take it over?
Yes, and that’s a common starting point. We audit the existing programme first: partner mix, incrementality, commission logic, tracking accuracy and any leakage. Most inherited programmes have obvious fixes in the first month.
How long until a new programme delivers?
Setup and launch typically take about 3 weeks. Meaningful revenue usually builds over the following 3 to 6 months as publishers are recruited and activated.
Will affiliates undercut our own pricing?
Not under a properly written programme. Terms cover PPC bidding on brand terms, discounting, promotional claims and where your brand can appear. We enforce them. Also, your affiliates will send their traffic directly to your website, so the users will convert and pay the prices that you have available on your website.
Do you handle influencer partnerships too?
Yes. Many racket sports creators work better on a performance or hybrid basis than on a flat fee, and we structure and manage those relationships as part of the programme.